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Weapons of Influence: Programming Your Members for Success presents an overview of how medical fitness centers and health/fitness clubs can effectively employ time-tested psychological tools of influence to affect the actions and behavior if its members. The DVD explains how these proven tools and recommended tactics can enhance client adherence, as well as improve client results. The DVD also details how to increase personal-training revenue.
Among topics covered:
- Three questions
- Weapons of influence
- Liking and rapport
- Commitment and consistency
- Permanent weight loss revealed
- Seminar slide show
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Biography
- Scott Crabiel, CSCS, NSCA-CPT, is the personal training coordinator for Akron General Lifestyles-West in Akron, Ohio, where he leads a team of 16 personal trainers. A 2005 Club Industry Nova 7 award recipient, as well as a recipient of the AGMC Sprit/Values Award in 2006, Crabiel also serves as an industry consultant. His result driven programming has been featured in a number of online articles, as well as in local newspapers and radio programs. An accomplished speaker, he often presents at health/fitness venues.
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